Insert connectors for smoother flow. Just like your favorite music, your words need to deliver a satisfying rhythm. To keep your text in tune, use connectors—transition words or phrases. Notice how the connectors in Example 2 below provide seamless transitions from one thought to the
Never send two emails when one will do. Consider the wisdom of Thomas Jefferson, third U.S. president and a principal author of the Declaration of Independence, who famously stated: The most valuable of all talents is that of never using two words when one will
To master persuasive leadership, craft a message that addresses both team and individual WIIFMs to win over readers. See these two email openings: Example 1: Outsourcing digital marketing By outsourcing our digital marketing in Q3, we can increase revenues by 35%. This will also give
As an executive, you must constantly persuade clients, C-suite colleagues, employees and others to see things your way. Today, with fewer face-to-face meetings, much of this influencing takes place through email or other written channels. Your ability to win over readers—especially employees—with the right words
See what happened when I asked ChatGPT, the artificial intelligence chatbot, to write an email opening.
While communication is widely accepted as a critical leadership competency, far too many executives, supervisors and managers are unable to write messages that support—rather than subvert—their ability to lead others.
Only about a third of U.S. workers are engaged in their jobs, according to a Gallup poll. If you’re a leader or manager, you can make a difference—by writing in a way that engages employees.
Learn how to master one of the most important social media writing skills: composing compelling responses to others’ posts to increase the likelihood that the person will engage with you.
Most people fail miserably at persuasive writing because they view the issue only from their own one-sided perspective. If you want to convince readers to purchase your product, embrace your ideas or understand your position, address their WIIFM.
I don’t know about you, but I find it much easier to convey my tone when I talk than when I write. Learn how to be more productive by altering your writing tone.