While communication is widely accepted as a critical leadership competency, far too many executives, supervisors and managers are unable to write messages that support—rather than subvert—their ability to lead others. According to the Los Angeles Business Journal, billions of dollars in lost productivity can be...
Only about a third of U.S. workers are engaged in their jobs, according to a Gallup poll. If you’re a leader or manager, you can make a difference—by writing in a way that engages employees. Whether they’re direct reports, associates or others throughout the organization,...
If you’re a small business owner, independent contractor or PR/marketing specialist, you recognize the power of social media to generate visibility and new business opportunities. The rest of you may soon be writing more workplace social media text as organizations turn to these platforms to...
Most people fail miserably at persuasive writing because they view the issue only from their own one-sided perspective. If you want to convince readers to purchase your product, embrace your ideas or understand your position, address their WIIFM (What’s in it for me?). Say you’re an...
I don’t know about you, but I find it much easier to convey my tone when I talk than when I write. After the Mets clinched a wild card sport earlier this year, I was ecstatic, a feeling that came across loud and clear in...