Your Business Writing Coach: Jack E. Appleman

Working with Jack, you’ll gain confidence—to tap your natural communication instincts and propel your writing to new heights.

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Jack Coaching Student on Business Writing

The writing coaching process

You’ll tell Jack all about your writing, starting with the toughest obstacles and how they’re stifling your career or business success. You’ll identify your strengths as a writer (everyone has strengths!), the types of documents and emails you want to master, and how better writing can produce better outcomes—for you and your organization.

Then you and Jack will review your typical approach for completing on-the-jobs documents, which may include outlining, freewriting, editing, and more. Jack can also address all these topics with a supervisor or colleague familiar with your writing, if desired.

Customized business writing coaching

After analyzing your input and writing samples (proprietary information deleted), Jack will tailor a coaching program for your needs. During your weekly face-to-face or virtual business writing coaching sessions, he’ll guide you through the most important strategies for meaningful and sustainable improvement.

You’ll learn by doing, applying skills such as brevity, flow, organization, and persuasiveness to specially designed exercises and to your day-to-day writing.

Improve your business writing with Coach Jack

Ongoing improvement for your business writing

In the final session, you and Jack will assess your progress and discuss strategies for continued development, which may include our series of 19 five-minute writing tutorials, each with a two-minute video lesson and a three-minute exercise.

Check out the video tutorial demo to improve your business writing.

Bonus writing coaching session

Once you complete the self-study tutorials, Jack can meet with you to re-evaluate your progress and suggest additional strategies to enhance your business writing.