Breakthrough PR Writing

Stand apart from others with outstanding PR writing—whether you’re pitching the media, highlighting the distinctive assets of your agency/organization, or explaining the value you’ve delivered to an internal/external client. Jack, a long-time public relations professional who has led two PR writing webinars for PRWeek, will show you how to write clear, concise and compelling copy that helps you achieve better outcomes.

Potential learning outcomes

  • Shape text to entice different media outlets
  • Write persuasively with compelling language
  • Craft attention-grabbing headlines and leads
  • Write professional emails that underscore the value delivered to internal/external clients

Typical topics

  • Engaging press releases
  • Compelling pitch letters
  • Stimulating articles
  • Effective bios
  • Concise and well-organized client reports
  • Breakthrough blogs
  • Enticing social media posts