I was fortunate to have Jack Appleman as my instructor in the Business Communications course at NYU. His insights, both in the classroom and through this book, have profoundly impacted me. Jack’s teachings transformed my approach to writing, making it more intentional and impactful. "10 Steps to Successful Business Writing (2nd edition)" provides clear, actionable strategies and debunks common myths about business communication. The way we write shapes how we are perceived, no matter our field. For me, this book has been a game-changer, offering guidance that is not only practical but also deeply relevant. If you’re looking to enhance your writing with precision, effectiveness, and influence, Jack’s latest book is an essential read.

Rhythm Malhotra — Communication, Leadership, and Wellbeing Specialist

The innovative writing strategies that Jack shared with our corporate communication and training teams in 2021 continue to be used daily for crafting messages that resonate with our audiences.

Bill Procopio - Vice President of Corporate Communications, Tokio Marine North America Services

Jack Appleman’s Successful Business Writing coaching provided me with a new perspective on communication in the business world. I would highly recommend Jack to any professional looking to improve their writing skills. Jack’s well-rounded approach allows you to embrace your own writing style. I communicate through text, email, social media, and phone daily, and during our meetings, we were able to review work that I drafted for clients. When comparing my prior work, I can see the improvement in my writing skills.

Philip Wells — e3communications

I highly recommend Jack Appleman’s Successful Business Writing course. We have a team of high-functioning, seasoned pharmaceutical professionals from medical affairs, pharmacovigilance, and quality assurance take this class. Every single person felt their writing has already improved.

Heather Paprstein MSN, RN, OCN — Senior Director, Medical Affairs @ Jounce Therapeutics, Inc.

“As an experienced product manager, I had always lacked confidence in my writing—until I started working with Jack. With a warm, supportive manner, Jack showed me how to use a simple and straightforward approach to write more effective status reports, strategy documents, internal emails and other documents. And this has fueled my career growth.”

Product Manager — Multinational technology company

“Jack led a dynamic business writing webinar for my team of 20 marketing professionals. There was a lot to cover, but he paced the topics out nicely and worked with me beforehand to ensure the content was relevant. His exercises were incredibly engaging and set up in a way to encourage participation. I’ve received positive feedback from each member of my team and I would definitely hire Jack again!”

Senior Manager — Brand Marketing and Event Media company

“Jack’s engaging approach for unleashing your natural written communication style is a powerful tool! After his interactive webinar, everyone on the team is writing more confidently and achieving better outcomes. Thanks, Jack!”

Carrie Ballone — VP, Corporate Trainer, Lakeland Bank

“Working with Jack has transformed the way I write and review written material. At the start, I completed a survey and a self-assessment of my writing skills, experiences and preferences. Jack evaluated my situation, provided feedback and coached me through customized business writing exercises. I’ve seen a lot of improvement in my writing style after working with Jack.”

Senior Project Manager for a construction company, UK

"Your NYSSCPA session was so inspiring that I am becoming more alert to everything that I now read or write."

S. C. L. Lewis - CPA, Principal, SCL Consulting Services

"At a New York State CPA Society program Jack brought excitement to a room full of accountants. He showed us how to simplify our daily writing and add impact to our emails to elicit action from readers. Jack's techniques have helped me focus my energies on the reason I am producing a document, how to ensure it gets attention and gets to the point upfront."

James P. Giordano - CPA, CFE, CCFS

"Thanks to Jack, the professionals at our firm gained valuable insight into improving their individual writing skills. Jack's presentation was interesting, entertaining, and applicable to the needs of our clients. Attendee feedback was excellent and our improved skills were immediately placed into practice. Thanks again, Jack."

Darin Iacobelli - Nawrocki Smith LLP, Certified Public Accountants & Business Consultants