Executive writing

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Email etiquette in business communication

Never send two emails when one will do. Consider the wisdom of Thomas Jefferson, third U.S. president and a principal author of the Declaration of Independence, who famously stated: The most valuable of all talents is that of never using two words when one will

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To write persuasively, address readers’ WIIFM

Most people fail miserably at persuasive writing because they view the issue only from their own one-sided perspective. If you want to convince readers to purchase your product, embrace your ideas or understand your position, address their WIIFM.

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