Jack E. Appleman, prominent business/PR writing instructor and author of 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that working professionals can dramatically improve their writing by following straightforward techniques.
His workshops, webinars and one-on-one coaching for companies including Bayer, American Electric Power and HBO have helped thousands of individuals achieve better results from their writing.
As president of Successful Business Writing, Jack brings more than 20 years’ experience as a corporate trainer, professor and communication professional. He has been a frequent speaker and has published many articles on the importance of good writing, including a column in PRSA.com, 5 Tips for Crafting Business Stories That Resonate with Readers. Jack has also been interviewed for a range of stories about writing, including a Wall Street Journal article on workplace grammar.
In 2014, Jack received the Charles T. Morgan Award from the Northern New Jersey chapter of the Association for Talent Development for lifetime excellence in learning and performance. A professor for 20 years, Jack teaches Business Communications at New York University. He received his accreditation in public relations from the Public Relations Society of America.
Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He is a doctoral candidate at the State University of New York at Albany, exploring the link between employee-manager communication and workplace engagement in pursuit of his Ph.D. in Organizational Communication.