Overview
Jack Appleman can deliver a dynamic, hands-on business writing workshop or webinar, leading participants through a series of challenging individual and team exercises using PowerPoint slides and handouts. Each will set personal goals and walk away with the confidence to write more effective emails and better business documents—to produce more favorable outcomes.
Typical learning outcomes
- Write concise, explicit and well-organized documents that generate results faster.
- Gain more confidence in choosing text with correct grammar and style.
- Identify and work on areas that need to be improved.
Typical program outline
Introduction: why good writing is critical for organizational success
Step 1: Tap the power of simplicity
- See how simple language motivates readers
- Use a straightforward approach
Step 2: Know where to take readers
- Identify audiences and define the message
- Start naturally
Step 3: Write clearly and concisely
- Be explicit with straightforward language without confusing jargon
- Drop unnecessary words
Step 4: Upgrade grammar and style
- Learn key rules
- Avoid common mistakes
- Use a style appropriate for your organization and industry
Step 5: Write with rhythm to hold readers
- Make text flow
- Write parallel sentences with smooth transitions
Step 6: Organize to promote understanding
- Separate ideas to promote clarity
- Arrange ideas in a logical order
Step 7: Write more persuasively
- Unleash verb power
- Use convincing language and address readers’ trigger points
Step 8: Write with a professional tone
- Criticize constructively without being harsh or condescending
- Respond civilly to offensive emails
Step 9: Enhance email efficiency
- Write explicit and complete emails to get the desired results faster
- Use compelling subject lines
Step 10: Apply skills to frequently written emails and other documents
Closing: Commit to improving writing on an ongoing basis
