Insert connectors for smoother flow. Just like your favorite music, your words need to deliver a satisfying rhythm. To keep your text in tune, use connectors—transition words or phrases. Notice how the connectors in Example 2 below provide seamless transitions from one thought to the
Never send two emails when one will do. Consider the wisdom of Thomas Jefferson, third U.S. president and a principal author of the Declaration of Independence, who famously stated: The most valuable of all talents is that of never using two words when one will
To master persuasive leadership, craft a message that addresses both team and individual WIIFMs to win over readers. See these two email openings: Example 1: Outsourcing digital marketing By outsourcing our digital marketing in Q3, we can increase revenues by 35%. This will also give
As an executive, you must constantly persuade clients, C-suite colleagues, employees and others to see things your way. Today, with fewer face-to-face meetings, much of this influencing takes place through email or other written channels. Your ability to win over readers—especially employees—with the right words