Jack Appleman

Welcome to Jack’s Business Writing Blog. Please select a topic.

Write to engage employees

Only about a third of U.S. workers are engaged in their jobs, according to a Gallup poll. If you’re a leader or manager, you can make a difference—by writing in a way that engages employees.

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To write persuasively, address readers’ WIIFM

Most people fail miserably at persuasive writing because they view the issue only from their own one-sided perspective. If you want to convince readers to purchase your product, embrace your ideas or understand your position, address their WIIFM.

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“Tone” down your text!

I don’t know about you, but I find it much easier to convey my tone when I talk than when I write. Learn how to be more productive by altering your writing tone.

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