If you use AI to draft, use your instincts to edit
See what happened when I asked ChatGPT, the artificial intelligence chatbot, to write an email opening.
February 28, 2024
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Jack Appleman
Welcome to Jack’s Business Writing Blog. Please select a topic.
Fuel leadership excellence with effective writing
While communication is widely accepted as a critical leadership competency, far too many executives, supervisors and managers are unable to write messages that support—rather than subvert—their ability to lead others.
December 28, 2017
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Write to engage employees
Only about a third of U.S. workers are engaged in their jobs, according to a Gallup poll. If you’re a leader or manager, you can make a difference—by writing in a way that engages employees.
October 24, 2017
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Extend conversations with engaging social media replies
Learn how to master one of the most important social media writing skills: composing compelling responses to others’ posts to increase the likelihood that the person will engage with you.
August 23, 2017
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To write persuasively, address readers’ WIIFM
Most people fail miserably at persuasive writing because they view the issue only from their own one-sided perspective. If you want to convince readers to purchase your product, embrace your ideas or understand your position, address their WIIFM.
February 1, 2017
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“Tone” down your text!
I don’t know about you, but I find it much easier to convey my tone when I talk than when I write. Learn how to be more productive by altering your writing tone.
December 8, 2016
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