Engaging readers

Welcome to Jack’s Business Writing Blog. Please select a topic.

Writing with rhythm

Insert connectors for smoother flow. Just like your favorite music, your words need to deliver a satisfying rhythm. To keep your text in tune, use connectors—transition words or phrases. Notice how the connectors in Example 2 below provide seamless transitions from one thought to the

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Write to engage employees

Only about a third of U.S. workers are engaged in their jobs, according to a Gallup poll. If you’re a leader or manager, you can make a difference—by writing in a way that engages employees.

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