30 Jun Persuasive leadership writing: Satisfy team and personal WIIFMs (What’s in it for me?)
To master persuasive leadership, craft a message that addresses both team and individual WIIFMs to win over readers.
See these two email openings:
Example 1: Outsourcing digital marketing
By outsourcing our digital marketing in Q3, we can increase revenues by 35%. This will also give you more time to lead the southwest market expansion, one of your key objectives for this year.
Analysis: Two WIIFMs Addressed
- Team: 35% revenue increase
- Individual: More time to lead southwest market expansion
Example 2: Enrolling in active listening class
As a newly promoted manager, you should enroll in the upcoming active listening masterclass.—which will enhance your communication with direct reports and increase team productivity.
Analysis: Two WIIFMs Addressed
- Individual: Enhance communication with direct reports
- Team: Increase productivity
How do you persuade as a leader?
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