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A business writing book with a simplified approach

Elevate your writing—simply. In 10 Steps to Successful Business Writing (2nd edition), you’ll transform how you write to achieve better career and business outcomes.

In Jack Appleman’s business writing book, he reveals the practical steps he’s perfected in two decades as a writing instructor, coach and professor—driven by the belief that anyone can dramatically improve their writing through easy-to-follow techniques.

Business writing book, 10 Steps to Successful Business Writing, signed by Jack Appleman

Master essential business writing skills

Through examples and exercises, you’ll master essential skills such as brevity, organization, grabbing attention, persuasion, tone, editing and grammar—and apply them to what you typically write.

Write Better to Drive Better Business Outcomes

Whether it’s internal or external emails, proposals, reports, press releases, blogs, technical documents or other content…

Jack’s business writing book will help you write better and faster.

  • I was fortunate to have Jack Appleman as my instructor in the Business Communications course at NYU. His insights, both in the classroom and through this book, have profoundly impacted me. Jack’s teachings transformed my approach to writing, making it more intentional and impactful. "10 Steps to Successful Business Writing (2nd edition)" provides clear, actionable strategies and debunks common myths about business communication. The way we write shapes how we are perceived, no matter our field. For me, this book has been a game-changer, offering guidance that is not only practical but also deeply relevant. If you’re looking to enhance your writing with precision, effectiveness, and influence, Jack’s latest book is an essential read.

    Rhythm Malhotra — Communication, Leadership, and Wellbeing Specialist

  • “Jack builds on his earlier edition to show how the fundamentals of effective writing need to be adapted to the digital and social media world. It’s a brilliant must-read for business writers at every level.”

    Patrick Ford, Former Worldwide Vice Chairman, Burson-Marsteller

  • “In this book, Jack doesn’t just show us the tricks of the trade; he gives us the keys to the kingdom.”

    Thom Gencarelli, Professor and Chair of Communication, Manhattan College

  • “A succinct and practical approach to effective business writing that is certain to improve your writing skills and can be applied to a wide range of business practices.”

    Bernie Rosenstein, Former Senior Vice President of Finance, HBO

Start writing better today

Order The Book

Already read the book? Ask Jack about his business writing coaching.