Breakthrough Business Writing
Video tutorials to upgrade your writing—5 minutes at a time
Video lessons on demand
as you master skills such as brevity, organization, tone, persuasion, email efficiency and grammar.
each comprising Jack’s 2-minute video lesson and a 3-minute exercise.
Purchase Jack’s tutorials by curated categories.
Get unstuck. Unlock your innate communication instincts.
Skip the generalities and immediately convey the specifics that readers want.
Combine trivial sentences with other sentences or delete them.
Start with what’s most important, followed by what’s less important and then what’s least important.
First give context and then provide the key facts.
Within a set of bullets, use a parallel structure for continuity and fast comprehension.
Divide bullet points into subcategories to improve readability.
Replace condescending words and phrases with supportive messages.
Acknowledge the reader’s support before telling them all that they need to do.
Understand the key rules and avoid the most common errors.
Elevate your style by unleashing the power of active verbs.
Combine short, choppy sentences so your text flows.
Apply a consistent format and verb structure to ensure smooth, fluid text.
Insert key words and phrases to connect sentences and paragraphs.
Win readers over by answering their What’s in it for me?
Don’t just say that others’ opinions count—show it with language that exudes their perspective.
Include specific calls to action that get readers to act quicker.
Say exactly what you want the first time to avoid wasted follow-up messages.
Optimize size, layout, clickable actions and subject lines for mobile readers.