Jack E. Appleman, CBC, a prominent business writing instructor, is author of 10 Steps to Successful Business Writing, an Amazon’s top-seller in its category. He is committed to helping working professionals maximize results from their writing. His writing workshops, writing webinars and one-on-one coaching for organizations such as HBO, Johnson & Johnson, American Electric Power, The Interpublic Group and the U.S. Olympic Committee have consistently earned outstanding evaluations.
As principal of Successful Business Writing, Jack brings more than 25 years’ experience as a corporate trainer, professor and public relations specialist. Throughout his career, Jack has been a frequent speaker and has published several articles on the importance of good writing. His column, “Writing instruction helps PR pros break through to the media,” in PR Tactics earned the prestigious Impact Award. A 2012 story on workplace grammar in The Wall Street Journal cited him and included his contest and a 2014 Journal column quoted him on effective email strategies.